Founded in 2012, Willow & Oak is an artisan line of botanical skincare products formulated for melanin-rich skin with the intention to strengthen the connection to healing plants.

willowandoakskincare.com

Varnish partnered with the founder of Willow & Oak to provide brand strategy, and branding, and created a toolkit to unify and streamline the existing line of products.

Competitive analysis reviewing the skincare market and consumer purchasing trends.

D2C sales integration across all digital platforms.

Raw materials, inventory control, and CRM systems protocol creation and analytics collation.

“In 2022, I partnered with Varnish to help my small skincare line, Willow & Oak, grow. I was way past the point of burnout and felt defeated. Conversations with the team allowed new and fresh perspectives to feel possible again after years of grinding alone. This has been a game changer and feels less daunting to have someone layout and delegate so that we stay on track to our goals. Most importantly since this partnership, I have felt supported and heard.”

— Yaya | Creator & Founder of Willow & Oak Skincare